This white paper provides an in-depth expert interview with Christine Riedmann-Streitz, the founder and managing director of MarkenFactory GmbH, a Frankfurt-based consulting and coaching company and the author of the book Hybrid Brands – a vision of the future for strong brands.
The interview focuses on key challenges and implications for brands that emanate from the digital age. It also highlights how digitalization affects brands, how to take advantage of digitalization, and how to avoid some pitfalls of digitalization such as “digital burnout.”
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