When you have news that affects the entire country, how do you get it into the hands of busy Americans? That was the question facing the Consumer Healthcare Products Association (CHPA), the nation’s longest-standing consumer healthcare association.
Read the full case study to see how CHPA used Business Wire Interactive Media to generate 20% more news release views, 1,000+ multimedia views, 22% consumer engagement and 96% more shares of their big news.
"The interactive asset turned our news release into an educational tool, helping us meet our goal of increasing the awareness and adoption of our data.”
Manager, Communications and Public Affairs, CHPA
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