Let's Get Visual: Multimedia and the News Release

by Jeff Abelson, Multimedia Specialist, and Serena Ehrlich, Director of Product Marketing

lets-get-visual

In this report, Business Wire looks at the key questions communications professionals must ask when understanding the importance of multimedia in today's news content:

  • How does the brain process multimedia?
  • Does multimedia influence technology development and design?
  • What is the role of multimedia in today's mobile and social environments?
  • What is the role of multimedia in news creation and consumption?

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